Skills and Expertise

  • Developing and refining creative ideas.
  • Building consensus around a shared vision.
  • Managing small teams and multiple projects in a deadline-driven environment.
  • Developing practical, actionable, cross-channel content strategies that drive user engagement and achieve organizational goals.
  • Developing and adhering to style, voice and tone guidelines.
  • Presenting and articulating strategic objectives and success measurements to stakeholders, partners and peers.
  • Measuring content success through user testing and analytics research and synthesizing recommendations for colleagues and clients.
  • Writing and editing clear, persuasive and original copy for print, web and social media platforms.
  • Public speaking and presentations to small and large groups.
  • HTML and Content Management Systems (including ExpressionEngine and WordPress).
  • Advanced Google Analytics and Google Data Studio.
  • A deep understanding of conservation issues.

Places I've Worked

  • Chesapeake Bay Program (University of Maryland Center for Environmental Science) | Web Content Strategist (October 2014 to Present)
  • Chesapeake Bay Program (Alliance for the Chesapeake Bay) | Web Writer and Social Media Specialist (July 2012 to October 2014)
  • Accokeek Foundation | Stewardship Coordinator (November 2010 to July 2012)
  • | Contributing Writer (October 2010 to January 2011)
  • Capital News Service | Reporter (September to December 2009)
  • EQUUS Magazine | Freelance Editorial Assistance (February to July 2009)
  • Even’ Star Organic Farm and The CSA at Dominic’s Farm | Farmer (September 2007 to August 2008 and January to October 2010)  

Additional Experience

  • DC State Fair | President (formerly Vice President) of the Board of Directors (April 2016 to Present)
  • HerChesapeake | Founding Member and Historian (October 2016 to Present)