• Working with cross-functional creative teams to develop ideas and build consensus around a shared vision.
  • Managing small teams and multiple projects in a deadline-driven environment.

Content Strategy

  • Defining user groups and researching user needs through online surveys, in-person interviews and analytics research. 
  • Developing practical, actionable content strategies that plan for content substance, structure and governance and guide content-related decision-making. 
  • Presenting and articulating strategic objectives and success measurements to stakeholders, partners and peers and fostering a shared understanding of the link between overarching strategies and individual decisions. 
  • Working efficiently and effectively with stakeholders and subject matter experts throughout the content development, editing and approval process. 
  • Measuring content success through usability testing and analytics research and synthesizing results and recommendations for colleagues and clients. 

Web Writing

  • Writing and editing clear, compelling, user-centered content for print, web and social media platforms.
  • Developing and adhering to style, voice and tone guidelines.
  • Using content to increase website accessibility and search engine optimization.
  • Understanding complex issues of environmental conservation and distilling scientific data.

Technical Skills

  • Organization, efficiency and attention to detail.
  • Public speaking and presentations to small and large groups.
  • HTML and Content Management Systems (including ExpressionEngine and WordPress).
  • Advanced Google Analytics and Google Data Studio.
  • Collaborative project management software.

Places I've Worked

  • Chesapeake Bay Program (University of Maryland Center for Environmental Science) | Web Content Strategist (October 2014 to Present)
  • Chesapeake Bay Program (Alliance for the Chesapeake Bay) | Web Writer and Social Media Specialist (July 2012 to October 2014)
  • Accokeek Foundation | Stewardship Coordinator (November 2010 to July 2012)
  • | Contributing Writer (October 2010 to January 2011)
  • Capital News Service | Reporter (September to December 2009)
  • EQUUS Magazine | Freelance Editorial Assistance (February to July 2009)
  • Even’ Star Organic Farm and The CSA at Dominic’s Farm | Farmer (September 2007 to August 2008 and January to October 2010)  

Additional Experience

  • HerChesapeake | Founding Member and Historian (October 2016 to Present)
  • DC State Fair | President (formerly Vice President) of the Board of Directors (April 2016 to May 2018)