Photo by Will Parson/Chesapeake Bay Program.

Photo by Will Parson/Chesapeake Bay Program.

Talks and Workshops

I have given several talks about content strategy and the creative process.

In 2014, I presented “From Jargon to .GIFs: Content Strategy for Scientists” as part of an interactive half-day workshop at the Restore America's Estuaries Summit. This workshop gave science, restoration and conservation professionals insight into the world of online communications, where knowing your audience is key and the right combination of words and images can beat the limits of a short attention span. While my colleagues focused on user research and data visualization, I introduced scientists and science communicators to the principles of content strategy and the rules of writing for the web to show how web content differs from traditional print communication and give participants the knowledge and skills needed to begin to transform scientific information into content that is appropriate for the online audience.

In 2015, I presented “We Are All Web Teamers Now: How We Work and How You Can Be Part of the Process” at Chesapeake Bay Program Webstock. Here, I introduced my colleagues to the way my team uses the discovery process to solve our problems and the principles of content strategy to guide our work. The next year, I presented “User Research” at this same event. This presentation introduced my colleagues to some of the tools and activities that can help you figure out what motivates your users and, in turn, define a vision for a user-centered product, and is available to watch online.

In 2017, I co-presented “Research, Listen, Write: User-Centered Storytelling Techniques” at the Code(Her) Conference. This interactive workshop showed participants how my small team defined target audiences, conducted user research and crafted effective web content to tell the story of Chesapeake Bay health and restoration to two very different audiences. My colleague and I showed participants how targeted communications can help them work smarter; gave them confidence to tell only those stories their audience wants to hear; and exposed them to leading research, writing and testing techniques.